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STMUSE

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FitMe

With FitMe selected, you'll see the glasses that fit you best. Enter three numbers found on the inside arm of your glasses.
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The Hidden Costs You Pay for Glasses

Have you ever wondered why you pay big price for glasses?Wool comes from the sheep's back. When you buy glasses from a traditional retailer, you’re not only paying for the frame and lenses, but also paying extra price to cover the retailer’s operating costs, including manufacturing cost, advertising and promotion expenses, licensing fee, staff, store rent, and more.

Unlike the traditional retailers, STMUSE has advanced, efficient and strict management mode, excellent manufacturing facilities and first-class technical force, which enable us to realize centralized manufacturing quality products.We exclude the middleman and surrender huge part of the profits to you.

That’s why you are able to buy the eyeglasses at lowest price in STMUSE. Are you still willing to waste money as before ?

The Hidden Costs You Pay for Glasses

TRADITIONAL FRAME MANUFACTURING

Frames are designed and manufactured by a third party. The licensing fee paid to the brand owner.

Manufacturing
Fee
Profit
Margin
Licensing
Fee

STMUSE FRAME MANUFACTURING

Frames are designed and manufactured by STMUSE with own license, maximum cost saving. High-volume and centralized production also saves money for customers.

Manufacturing
Cost
Profit
Margin

TRADITIONAL DISTRIBUTION

A wholesale distributor purchases from the manufacturer and resells to a retailer.

Warehousing
Cost
Distribution
Fees
Selling
Expense
Profit
Margin

The retailer stocks and sells merchandise to customer in a physical store.

Rent
Sales
expense
Selling
Expense
Profit
Margin

STMUSE DISTRIBUTION

STMUSE sells directly to the customer. No retail distribution needed.

TRADITIONAL LENS MANUFACTURING

Frames are shipped from retailer to a third party lens manufacturer who makes the lenses, assembles the glasses, then ships them back to the retailer.

Manufacturing
Cost
Lens Manufacturer Profit Margin
Retailer Profit Margin
Shipping
Costs

STMUSE LENS MANUFACTURING

Lenses manufactured and glasses are assembled by STMUSE’s RX lab.

Manufacturing
Cost
Profit
Margin

TRADITIONAL ORDER FULFILLMENT

You waste time to pick up your glasses at the retail store.

STMUSE ORDER FULFILLMENT

Your glasses come to you with door-to-door service

Total

The Traditional Route

---You need to pay the large amount of hidden costs

STMUSE OPTICAL

---No hidden fees and costs